Four steps to designing E-commerce websites
Internet, today is being used as a medium for everything, from advertising and information to sale and purchase and has gained immense popularity over the years. The convenience to shop online is one of the most important reasons for increasing popularity of e-commerce websites It is not only the exciting sales and offers, but the layout and design of an e-commerce website as well that play a major role in attracting the visitors to the website.
If a customer really likes something on your website, it is important that he/she is able to get through successfully and quickly (before they change their mind) to the payment page , or else it largely affects the consistency of your website . An important point to be noted here is that the speed of payment methodology is in direct correlation to the chances of you receiving your money. Following are some crucial points to be given consideration while designing and running an e-commerce website:
It is very important for e-commerce websites that they categorize their choices. It could be on several parameters, ranging from brands to type of product and many others. One of the most important examples of this categorization is the size of the product.Especially when it comes to clothes. Owing to such categorizations, customers can hunt down their choices in a matter of seconds.
Navigation within categories is also an essential aspect of e-commerce web designing An essential aspect of e-commerce web designing is navigation within categories. This is because customers often tend to change their choices before payment. Hence, the website design should be such that it allows the customer to go back to the earlier menu and make the change. This is a much easier option than the repetitive pressing of the 'back button' on the keyboard.
Sometimes, it is at the payment stage that the customer realizes that the ordered product is out of stock. Even though it’s okay to leave an out-of-stock product on your website, its status as an out-of-stock product must be clearly displayed. This way, you would end up causing less frustration to the customer and also save yourself from the embarrassment of apologizing later.
An important point to be noticed here is that e-commerce is based on products that one can’t really see or touch the product one wishes to purchase. The images put up on the website form the basis of this virtual market. Thus, including high-resolution pictures on the website is another method of attracting customers. The website may include a product portfolio, comprising of various pictures of the product.
In order to keep the customers engaged, e-commerce websites provide the options of subscribing to the newsletter and providing client testimonials. This would help you build a stronger email database whereby you can keep updating your clients about latest promotional offers and schemes.
However, the website owners must ensure that the newsletter is not cluttered. Insofar as the option of testimonials is concerned, it should be ensured that the same does not eat up much space on the website. An effective way to achieve this is to have the testimonials on the side bars.
If a customer really likes something on your website, it is important that he/she is able to get through successfully and quickly (before they change their mind) to the payment page , or else it largely affects the consistency of your website . An important point to be noted here is that the speed of payment methodology is in direct correlation to the chances of you receiving your money. Following are some crucial points to be given consideration while designing and running an e-commerce website:
It is very important for e-commerce websites that they categorize their choices. It could be on several parameters, ranging from brands to type of product and many others. One of the most important examples of this categorization is the size of the product.Especially when it comes to clothes. Owing to such categorizations, customers can hunt down their choices in a matter of seconds.
Navigation within categories is also an essential aspect of e-commerce web designing An essential aspect of e-commerce web designing is navigation within categories. This is because customers often tend to change their choices before payment. Hence, the website design should be such that it allows the customer to go back to the earlier menu and make the change. This is a much easier option than the repetitive pressing of the 'back button' on the keyboard.
Sometimes, it is at the payment stage that the customer realizes that the ordered product is out of stock. Even though it’s okay to leave an out-of-stock product on your website, its status as an out-of-stock product must be clearly displayed. This way, you would end up causing less frustration to the customer and also save yourself from the embarrassment of apologizing later.
An important point to be noticed here is that e-commerce is based on products that one can’t really see or touch the product one wishes to purchase. The images put up on the website form the basis of this virtual market. Thus, including high-resolution pictures on the website is another method of attracting customers. The website may include a product portfolio, comprising of various pictures of the product.
In order to keep the customers engaged, e-commerce websites provide the options of subscribing to the newsletter and providing client testimonials. This would help you build a stronger email database whereby you can keep updating your clients about latest promotional offers and schemes.
However, the website owners must ensure that the newsletter is not cluttered. Insofar as the option of testimonials is concerned, it should be ensured that the same does not eat up much space on the website. An effective way to achieve this is to have the testimonials on the side bars.